Advantages of Digital Marketing

                                                           DIGITAL MARKETING

 

INTRODUCTION:

Digital Marketing is the marketing of products, and services using digital technologies. In Today’s world, Digital Marketing is the Chest for Business promotion, helps business growth, to reach customers, & making awareness about the business. In the older days, we were traditionally marketing via flex, banner, and bit-notice. Etc. Nowadays digital marketing makes easier & smarter way of marketing. This digital marketing acts an important role in making our business successful.

 

 

ORIGIN:

·      In 1895, Guglielmo Marconi invented radio. So, using the radio much business-oriented information was announced and marketed.

 

·      In 1971, Ray Tom introduced E-mail, which was used to send messages regarding business information and market a business. And also used for sending business promotions.

 

·      The 1^st Search engine was Archie Query Form.

 

·      Then in 1994, Yahoo created a search engine.

 

·      So finally, in 1998 Google created the Search engine.

ADVANTAGES OF DIGITAL MARKETING:

1.   Increased reach with customers.

2.   It’s cost-effective compared with traditional marketing.

3.   We can set a targeted audience for the customized business.

4.    Gives measurable results which provide extensive data & analytics to track and measure campaign performance.

5.    It allows businesses for real-time engagement with customers.

6.    It offers enhanced brand awareness.

7.    It provides flexibility & adaptability to make changes and adjustments in real-time.

TYPES IN DIGITAL MARKETING:

·      Search Engine Optimization

·      Search Engine Marketing

·      Social Media Marketing

·      Content Marketing

·      Affiliate Marketing

·      Email Marketing

·      Influencer Marketing

·      AdSense & Blogging

·      Mobile Marketing

·      Lead Generation